Making Sense of the Context of the Organization
If you've ever felt like your business is just reacting to the market instead of leading it, you probably need to take a closer look at the context of the organization. It sounds like one of those stiff, corporate phrases that consultants love to throw around, but honestly, it's just a fancy way of saying "know where you stand." It's about looking at the big picture—both the stuff happening inside your walls and the chaos going on outside—so you can actually make a plan that works. ...